Developed a business case for a nationally recognized cosmetics company that secured an incremental +$40MM in marketing budget to maintain market share while overcoming competitive pressures and distribution losses.

A category leader in the CPG space realized an abrupt loss in distribution due to warehouse issues. With production back, the Brand struggles to regain its share of the shelf.

Presented the attached plan to the CMO and CEO, demonstrating how they can leverage our software to rebuild their sales and regain distribution through improved velocity.

Consumer Package Goods conglomerate with +$1B in Revenue struggled to make timely marketing decisions for a portfolio of 12 brands. 

Developed a custom Tableau Dashboard that aggregated real-time results from monthly marketing mix models, uncovering investment opportunities and boosting marketing-driven revenue by +$115MM in year one.

Executive Dashboard overview demonstrated how models aligned with internal metrics to provide the C-suite with confidence to leverage for data-driven decisions.

Retailers are leveraging loyalty information to develop media networks, connecting Brands to their customers, but demanding growing media budgets with little visibility into impact or performance.

At Keen, I developed a new marketing analytics offering that shifts the power back to the Brands, uncovering the incrementality and profitability by Retailer Media Network, allowing Brands to optimize working dollars across retailers and tactics to drive the most profitable growth.

After two years of supporting a house of brands company with their Media analytics and forecasting, we demonstrated a +$10MM improvement to their media profitability.  

The presentation demonstrates the analysis, findings, and major drivers of success, leading the client to increase scope from 4 brands to 32 brands. Analysis was audited by the client's finance and analytical departments.

When flighting broad-based awareness tactics, understanding the erosion of awareness and equity during off-weeks can make all the difference in effectiveness.

My analysis of TV flighting patterns demonstrates how brands benefit from greater continuity and periods of inactivity create headwinds for the next activation.

An example deliverable provided to the leadership of a nationally recognized CPG brand.

Identified a healthy marketing mix that could benefit from the introduction of equity-driving tactics to grow the funnel, enhancing the interaction effect and improving the efficiency of existing transaction-driving tactics.